Put AI to work on your marketing & admin.
Tools like Claude can knock out the writing-heavy parts of running a business — marketing copy, customer replies, process docs, pricing decisions — in minutes. The catch: you get out what you put in. Here's how to write a prompt that actually works, plus a growing library you can copy, fill in, and use today.
The anatomy of a great prompt.
A good prompt reads like a clear brief to a sharp new hire. Give it these five things and the quality jumps.
- 1Role & context
Tell it who it's helping and the essentials of your business — what you do, who you serve, and where.
- 2The goal
Say what you want and why. The “why” ("I want to book more spring contracts") shapes a sharper answer.
- 3The specifics
Add the facts only you know: your audience, key details, must-includes, and anything to avoid.
- 4Shape the output
Ask for a format, length, and tone — and paste an example if you have one. “~80 words, friendly, bullet points.”
- 5Iterate
It's a conversation, not a vending machine. Push back: “warmer,” “shorter,” “give me three options.”
“Write a social post about my business.”
“You're a copywriter for my Chilliwack landscaping company (residential design-build). Write a friendly LinkedIn post for local homeowners on why early spring is the best time to plan a yard project. ~80 words, warm, no hard sell, end with ‘book a spring consult.’”
Prompts to steal.
We use this stuff too.
AI is a force-multiplier, not a replacement for judgment — especially on anything with tax, legal, or pricing weight. If you'd like a hand putting these to work, or a second set of eyes before something goes out, that's what we're here for.
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